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Kung Fu King takes China’s first Legacy 650

with Jackie Chan in Sao Jose dos Campos

Kung Fu King takes China’s first Legacy 650

Sometimes life just sucks 😉 My work day yesterday included the privilege of meeting Embraer’s brand ambassador Jackie Chan. He was at the OEM’s headquarters in São José dos Campos to take delivery of his new ‘baby’ as he called it. The delivery ceremony was typically Brazilian – upbeat and fun and incorporating a traditional Capoeira martial arts sequence. Afterwards both Jackie and Frederico Curado – Embraer’s CEO – danced to to the podium in a spoof Kung Fu standoff for the official gift exchange. Which is exactly why I love the Brazilians. There’s a huge sense of fun and energy complementing the sheer hard work taking place in Sao Jose.

The following press conference was punctuated with laughter and questions about Jackie’s many  injuries sustained during his pratfalls. Since he was born in the year of the Dragon, the aircraft is painted in Jackie’s own distinct dragon livery. And of course this year is the Year of the Dragon in his home country.

Hong Kong born Jackie has won worldwide acclaim with numerous film awards, both in China and internationally. He is now recognized, worldwide, as the most influential Chinese kung fu movie star. In recent years, he has shifted his focus more and more to charity causes. In recognition of his contributions to social welfare, Jackie has been presented with awards by various public institutions, including “one of the 48 most philanthropic people in Asia” by Forbes Asia in 2010, and was named the International Goodwill Ambassador of UNICEF/UNAIDS in 2004.  As one of the best-known Chinese citizens, Jackie Chan also commits himself to promoting Chinese culture around the world and was named Goodwill Ambassador for the 2008 Beijing Olympics and Promotion Ambassador for the 2010 Shanghai World Expo.

He will help Embraer to promote its entire line of executive aircraft. Ernie Edwards, president, Embraer Executive Jets said,“This delivery is a moment of historical importance to Embraer because it solidifies an already long and successful relationship between China and Embraer. To have the first Embraer Legacy 650 in China go to Jackie Chan, a world-renowned movie star, business man and philanthropist, illustrates how the cutting-edge technology, comfort and productivity of this aircraft allow operators in China to travel throughout the world with more efficiency and ease.”

Jackie pointed out that the aircraft will help him with his business and personal life, especially with his charitable work. He said, “I chose the Legacy 650 because its large three zone cabin, offering incredibly quiet performance and luxury.  I am honored to join the Embraer Legacy 650 family of users. I believe that Embraer is poised to become a major player in the Chinese executive jet market and thrilled to fulfill my role as brand ambassador for this great Company.”

The Legacy 650’s range is 3,900 nautical miles (7,223 kilometers) meaning it can fly nonstop between Beijing to Dubai, or Hong Kong to Adelaide, carrying four passengers. The cockpit is equipped with the Honeywell Primus Elite  avionics suite. The aircraft also features advanced Wi-Fi technology and significantly reduced cabin noise.  The cabin also includes a fully equipped wet galley and the largest in-flight accessible baggage compartment in its class. In addition to Jackie Chan’s delivery, Embraer has taken orders for 13 more of the type from China’s Minsheng Financial Leasing.

I had a fabulous day, which wound up kung fu demonstrations and  a big hug from Embraer’s new brand ambassador. Did I mention I love going to Brazil?

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